After picking my branding name I then began to explore different fonts and the way they change the letters, I knew I wanted to make it a very futuristic word mark that used the curves of the letters. In the end, I used two fonts to create the word mark. For the KI I used Syncopate and the N was Bruno Ace SC which I will use for the headings fonts across the brand. I picked Saira for the body copy, and the colours I picked thought fitted the futuristic brand but first I tried different combinations.
https://embed.figma.com/design/p7szi1VOWa2GO9gHpE7X5g/Multi-generational?node-id=1-17919&t=680DtuYqhYJr3V53-1&embed-host=notion&footer=false&theme=system
These were the colours and fonts I picked for the mid-semester critique.
These were the colours and fonts that I ended up using, I used a lower opacity of some of the colours on graphs to add depth without being too intense.