I started with sketching the three different names and different ideas I had for designing them. I then moved to Figma and tried multiple different fonts for each. I found that the best designs for each name were the more straightforward ones.
https://embed.figma.com/design/AJnWeWfXFgBiHAeYd7Ann3/International-Students?node-id=1-2&t=uZTy122WpKrTqrLn-1&embed-host=notion&footer=false&theme=system
I picked a final design of each and asked others in class which they preferred and it was unanimous that everyone liked Amigo the most with its very simple design which is a lot more effective than the more complex designs.
Zain is the font I picked for the headings and wordmark, it's a very friendly font that has soft corners making it very approachable.
Red Hat Display is the body font it’s geometric making it very clear and welcoming with big curves.
These were the original colours that were picked with the idea of creating a really friendly and fun colour, they are also contrasting colours that reflect the cultural exchange.
Pink represents affection and the caring nature of friendships. It shows an emotional connection with love and comfort, with a deep sense of empathy and bonds between people.
Green represents growth and harmony. It can also give a sense of balance, tranquillity, and the evolving nature of friendship. It is a positive colour that is ever-changing and fits the brand well.
These are the second versions of the colours as I changed them to have a better colour contrast, which I checked using Figmas built-in checker.
