WordMark

I started with sketching the three different names and different ideas I had for designing them. I then moved to Figma and tried multiple different fonts for each. I found that the best designs for each name were the more straightforward ones.

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https://embed.figma.com/design/AJnWeWfXFgBiHAeYd7Ann3/International-Students?node-id=1-2&t=uZTy122WpKrTqrLn-1&embed-host=notion&footer=false&theme=system

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I picked a final design of each and asked others in class which they preferred and it was unanimous that everyone liked Amigo the most with its very simple design which is a lot more effective than the more complex designs.

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Typography

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Zain is the font I picked for the headings and wordmark, it's a very friendly font that has soft corners making it very approachable.

Red Hat Display is the body font it’s geometric making it very clear and welcoming with big curves.

Colour

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Pink: Reflecting Friendship’s Gentle and Caring Aspect https://www.cutecolors.com/color-that-symbolizes-friendship/#Pink_Reflecting_Friendships_Gentle_and_Caring_Aspect