Reflection - In this class, we looked at what makes up a good logo, and my takeaway from the class is that it has to be graphically interesting. Graphically - in a very clear and detailed manner. Interesting - holding one’s attention. This is what makes a logo successful, it has to represent your brand, and great logos are completely recognisable as that brand. they have to be distinctive and timeless for that brand.
https://dictionary.cambridge.org/dictionary/english/graphically
We completed this task in class to build a logo from our initials and an animal from geometric shapes. I created some different versions and played about with the letters.
Here are the ones I picked to show. I also created two animals one mouse and a cow, I created the really simple mouse and then really started playing around with the shapes to build the cow. Overall I thought this was a really fun task that got you to think about what you were doing.
We are now at the stage where we are really pulling our brand together, and working on our own logos. A logo is part of the visual identity of a brand and represents the brand in an image, there are lots of different types. there is a difference between a logo mark and a word mark, word marks are made up of the brand name and are meant to be readable while being interesting and a logo mark is meant to be a representation of the brand, they can also be made up of the name but generally with other elements added.
The Olympic rings are such a good example of this as they are so recognisable as the rings that are meant to represent the metals and the 5 colours that make up the 5 continents.
https://olympics.com/ioc/olympic-rings
Abstract logo - it is also a pictorial logo but it is not a real object or thing instead it is abstract and just represents the business, this allows you to explore more options than a real thing to create something very unique to your brand.
Airbnb is a good example of an abstract logo it is the icon of a brand that allows you to book a house, room, and apartment easily, the icon comes from the capital A that has been combined with the location pin that is seen in the app, it also could be taken as a tent symboling someone's ability to stay. Overall it is abstract and is very identifiable as the Airbnb logo.
https://1000logos.net/airbnb-logo/
Monogram (letter mark) logo - they are made up of the brand initials so it is typography based making them highly effective as they are so recognisable for that brand as it's the shorted version.
LG logo is a clever way of using a monogram as it is made up of the brand's initials, they have used the shapes to build a face that gives the brand personality, as a result, this logo is incredibly recognisable and positive.
