Reflection - This was a very interesting class that took a unique way of getting us to think and view typefaces. I enjoyed this approach, another thing I found helpful in this class was adding 5 bank names that we had been considering and then everyone ranks then 1st (light blue), 2nd (teal), and 3rd (light green). This was good as you got an understanding of how everyone was considering names and how we all responded to them.
I was surprised by my results, Circulate was the most popular, Coinage was second, and Easy-breezy was third. I knew that Circulate would be most likely the winner but I assumed that Propagate would do better than it did, as it could be seen as growing your money and expanding. But that might be the weakness in the name as it doesn't sound like an everyday bank and is more like a savings account that you don't touch.
I think I will move forward with Circulate as I like the name, it was the most popular and the name has inspired me on how the app would maybe look and function like.
Each different font emphasises something different, we can see this in the tone the font is making us feel. What the font is trying to say for your product, is about visual responses that are unconsciously made when we look at a font.
Sans Serif, Serif, and Slab Serif is a way we can see this in real life. How I view serifs is an older, professional font that is, used a lot for more serious matters. Sans Serif I see it as more of a modern, casual, and relaxed font that is seen a lot on new platforms. Slab Serif is a font type that is more suited to a poster or title page as it is so big and punchy that it doesn't work as well in smaller content and is best in shorter-form content to have a large impact. The characteristics of each type are very interesting and specific to each one, creating feelings about each.
There was a study done that compared sans-serif and serif fonts on e-commerce websites (which is a digital storefront) and how they impact usability, the result which was specifically in the same font family found that the Roboto and Serif Roboto had no effect on the usability but interestingly that women prefer serif more than men and there was no difference between the sans serif font. They go on to talk about how if there was a system to detect if a user is a woman the webpage would change automatically to serif as they prefer that but the results are that when they are in the same font family it does not affect readability I thought this study was really interesting as we know the different typefaces can affect how we feel and view something, but it doesn't change the readability at least when it's in the same font family.
How does serif vs sans serif typeface impact the usability of e-commerce websites?
Sara Vecino1, Jonas Mehtali2, Javier de Andrés3,Martin Gonzalez-Rodriguez1 and Daniel Fernandez-Lanvin1
Published 18 November 2022
https://eds.p.ebscohost.com/eds/detail/detail?vid=9&sid=77da637b-2dc0-4338-85e3-9af66a6f6fb4%40redis&bdata=JnNpdGU9ZWRzLWxpdmU%3D#AN=000965057200001&db=edswsc
https://peerj.com/articles/cs-1139.pdf
In class I was given a really fun task of creating a user persona from a font. The font I got was Times, which has a fascinating history as well as Times New Roman which you can see the differences in the font above. I really enjoyed this project and here is my user persona of what I thought the font was like. Because of the characteristics of each font creates its own persona.
https://creativepro.com/times-roman-vs-times-new-roman/
https://typographyforlawyers.com/a-brief-history-of-times-new-roman.html