What does a Pitch Presentation involve?

A pitch presentation is a short speech that takes the audience through the business idea/goal, it is more than just an elevator pitch it will be a very put-together presentation that wins over the investors by helping them understand the goals and what they could achieve.

They should include specific things in your presentation.

  1. They should introduce your business
    1. What your business does
    2. Maybe a competitor analysis
    3. Reasons to invest in you
  2. Be the solution after highlighting a problem
    1. Explain a pain point that is being overlooked, making sure to supply facts.
    2. Explain how you will solve the problem and how it will affect the market.
    3. Make sure to give information about the current market.
  3. Explain how you will grow and market yourself
    1. You can use marketing platforms and how they will grow your business.
    2. Explain your marketing plans, showing you're prepared for this to be a success.
    3. Support your plans with evidence.
  4. Show your product in action
    1. Having photos and descriptions shows how the business comes together for the user and fixes the problem.
  5. Show the numbers
    1. Show the investment figures and how you have or will use them, and show the long-term plan for it.
  6. Make sure to include contact information
    1. Make sure to open up the conversation by giving contact information but keep it very simple.
  7. Don't overcomplicate things
    1. Provide the right information but don't overwhelm them
    2. Having a really clean presentation comes across as professional.
  8. Stand out
    1. Having a unique idea will get you more interest
    2. If you're passionate you will really stand out.
  9. Have a detailed business plan ready
    1. Being able to explain exactly what you need from investors will help them trust you.

https://mailchimp.com/resources/what-is-pitch-deck/

How to make it good

This was a handy article with helpful tips to include when doing a pitch presentation, it did feel to me that it was very much on the business side, and I wanted to make sure I was looking at this from a designer perspective, so I looked at this article as well.

This is some of the information I took from this article which I think is important to consider these are making sure your idea comes across the best way as much as possible.

  1. Layout matters, one phrase per slide with one sentence to complement the header, keep it less than 20 words per slide.
  2. You are telling a story your slides should represent this in the slides.
  3. When explaining the problem tell a 3-minute-long story that is about the problem, solution, and why yours fixes it.
  4. First impressions matter so make it strong and impactful.