What does a Pitch Presentation involve?
A pitch presentation is a short speech that takes the audience through the business idea/goal, it is more than just an elevator pitch it will be a very put-together presentation that wins over the investors by helping them understand the goals and what they could achieve.
They should include specific things in your presentation.
- They should introduce your business
- What your business does
- Maybe a competitor analysis
- Reasons to invest in you
- Be the solution after highlighting a problem
- Explain a pain point that is being overlooked, making sure to supply facts.
- Explain how you will solve the problem and how it will affect the market.
- Make sure to give information about the current market.
- Explain how you will grow and market yourself
- You can use marketing platforms and how they will grow your business.
- Explain your marketing plans, showing you're prepared for this to be a success.
- Support your plans with evidence.
- Show your product in action
- Having photos and descriptions shows how the business comes together for the user and fixes the problem.
- Show the numbers
- Show the investment figures and how you have or will use them, and show the long-term plan for it.
- Make sure to include contact information
- Make sure to open up the conversation by giving contact information but keep it very simple.
- Don't overcomplicate things
- Provide the right information but don't overwhelm them
- Having a really clean presentation comes across as professional.
- Stand out
- Having a unique idea will get you more interest
- If you're passionate you will really stand out.
- Have a detailed business plan ready
- Being able to explain exactly what you need from investors will help them trust you.
https://mailchimp.com/resources/what-is-pitch-deck/
How to make it good
This was a handy article with helpful tips to include when doing a pitch presentation, it did feel to me that it was very much on the business side, and I wanted to make sure I was looking at this from a designer perspective, so I looked at this article as well.
This is some of the information I took from this article which I think is important to consider these are making sure your idea comes across the best way as much as possible.
- Layout matters, one phrase per slide with one sentence to complement the header, keep it less than 20 words per slide.
- You are telling a story your slides should represent this in the slides.
- When explaining the problem tell a 3-minute-long story that is about the problem, solution, and why yours fixes it.
- First impressions matter so make it strong and impactful.