Reflection- This lecture about content strategy and user persona shows the importance of problem statement, understanding what motivates people to create the content and users. It is also not just as simple as understanding them from one side you need to consider all sides of the user to create the best UI you can. I thought this lecture was really interesting as times it's easy to just design with having the base but you need to know the pain points for it to help. It's very easy to forget about the users at times and only design it for yourself.

What is content strategy?

It is the process of creating content that targets the users’ needs, delivers value to the user, aligns with branding, and supports the UX design elements of a digital product.

Benefits

• Ensures the right content is there for the target audience
• It creates a more positive experience as all the content aligns with the users needs
• Creates consistency across all interfaces and branding
• The consistency it creates will increase the user experience

How to create a content strategy

1. Who is your audience - you need to define your audience personas. Users’ demographics will tell you who they are, their goals, and their pain points.
2. Map out the user journeys - highlight the key areas between them and the product, this helps identify the necessary content at each stage creating a seamless experience for them.
3. Do a Consent audit - check the effectiveness of the current content and where there are gaps, what is unnecessary, and what is. It will also look at the tone, readability, consistency, and relevance. Making sure it suits users and business goals.
4. Complete competitive analysis - assess market standard, how they target their audience, areas they are lacking and succeeding. Taking the competitors will allow you to improve your content.
5. Feedback - always look at the KPIs to make sure user engagement is high as it will show how effectively you have created the content and areas that it is lacking.

https://blog.hubspot.com/website/ux-content-strategy

A great example of content strategy is Uber, They have organised all their content so well that is user-focused while still pushing the business goals.

The UX is really engaging with illustrations, that display the options while still being really welcoming. The design of the app is really effective I can see the layout in other apps but the illustrations make it more unique. This creates a really positive experience that is identifiable Uber.

What is a User Persona

User Personas are a tool that provides a detailed and realistic representation of the target audience created for real data and thoughts. The fictional character is then used to create a better idea of the target audience and make design decisions accordingly.