https://www.studio-terry.com/oh-donuts
https://www.kaliereid.com/blog-archive/2019/1/30/oh-donuts-amp-coffee
https://www.instagram.com/weareohdonuts/
When going to create a brand guideline I looked at what is a local business that I really liked and thought of Oh! Donuts is a donut and coffee shop that has a location in Belfast Centre and in Sprucefield. I really like this brand it is really well thought out and designed, everything from the colours to the illustrations which are seen in shop, social media, and website. It was an interesting task to complete a guideline but I also found it really hard to find information like the second typeface that I wasn't able to find online and the name of the amazing illustrator, there were other ways I also found this hard like the layout and what information to add to the slides. I did look at other brand guidelines example like Ulster Unis but that led me back to the lack of information I was able to find.
Overall this was an interesting task, that was super helpful to understand what to add to my own but I did find it really hard and am not fully happy with the guideline I created.